with the identity manual engraved in your head, you’ll be reading all the past, present (and perhaps future) content, so that all the lines match what the company wants to convey.
Content writer: lives among commas, paragraphs and titles
You are probably looking for a content writer, or content writer , if we say telegram data it in Anglo-Saxon terms.
The content writer is a multifaceted professional with a great ability to research topics about which he has no idea.
That is, their job is to write content for the reader and also optimize it for positioning. In other words, they know the basics of SEO writing well , they know how community benchmark: billing to search for keywords and adjust to the objectives that the content manager (or the client, if they are freelance ) has given them.
You can write blog articles
Magazines, social media posts, press releases, website content, product descriptions, and any corporate material in general.
Obviously, you need to write very well and fit the tone of the brand.
But unlike copywriters, they do not usually create final sales thailand lists texts, nor fundamentally persuasive texts – such as those on a landing page – but rather these tend to be your brand more informative.
They are also longer. Have you heard of the famous phrase “make it at least 1,500 words because Google likes that”? That is exactly true, but the content writer is also responsible for fulfilling this requirement.
Finally, it is important to highlight that it moves like a fish in water in the basic stages of a content funnel: TOFU, MOFU and BOFU.
Roughly speaking
help users identify their need, provide options to meet it and become their ideal solution.
Imagine if your business was a mass mailing SaaS, a good copywriter would write the same thing to you:
- A post about the benefits of email marketing (TOFU)
- A comparison of the main software on the market (MOFU)
- Or a case study of how your clients tripled their sales thanks to your solution (BOFU)
You’ll recognize him for sure: because you’ll see your brand him biting his nails while checking the deadlines (and if there’s an editor involved, trying hard to give his best version in each draft).