You’ve already seen it: there are notable differences between the types of profiles that a writing and/or content creation project may require.
It’s true that there are professionals with extensive knowledge in all areas. However! every mortal always excels at something more than anything else. Right?
The objectives can be very diverse! but the most common are: generating leads and sales! attracting web traffic! improving engagement! increasing the reach of content! retaining your customers! etc.
A very brief summary of the different content writing profiles
As a tip! be clear about the objective you want to achieve and! based on that! choose the right professional to achieve it.
In short…
- Copies are ideal for encouraging the user to overseas data take a specific action.
- Storytellers tell stories that humanize and generate empathy.
- Editors to engage and delight with content.
- Journalists to report and communicate facts from a neutral point of view.
- Content managers to manage! review and ensure that everything is in line with the strategy.
- And the editors to ensure that the tone of this article everything that is news and interesting facts for december delivered and the voice of the brand are respected.
It’s a very brief summary! yes! and simplified. But if you have to remember just one thing from the article.
If we just say this sentence like that! would you believe us?
It sounds pretty likely. But you might stop for a moment to copy the statistic into Google and verify it! or you might keep reading and harbor some this article doubts about its validity.
If you are one of those people who takes unsubstantiated claims with a thailand lists grain of salt… well done. We do the same.
As content marketers
our goal is to create engaging and valuable content. And data plays a crucial role in justifying our arguments! insisting on certain aspects and supporting the story we want to tell.
But while quality content and data go hand in hand! simply citing a statistic isn’t enough: the key to data-driven content marketing is in the way it’s presented.
Into the importance of statistics! based on our experience as journalists and marketers and talking about techniques that we have applied on paper (or Shopify or WordPress…).