What are its goals “To whom and how does it speak?”, “What emotions does it sell ? “. Remember that the tone of communication and personas are elements of building a strategy that do not exist without each other. Talk to the person Ha, those famous people! They deserve a separate and extensive article. Here I will only emphasize that you must know who you are talking to. It’s not just about the audience, but about the specific person you want to reach . You must know and understand your client. Thanks to this you will learn how to stimulate his interest and then the desire to possess, how to dispel his doubts and overthrow his fears how to talk to him so that he understands what references (mainly cultural ones) to use to create a relationship with him.
Marketing Strategy In A Family Business
However, how to use knowledge about persona when creating product descriptions for online stores? Firstly, thanks to this you know what language to use. You will communicate database differently with Agnieszka (aged ), a lover of gardening, and differently with Dawid (aged ), an entrepreneur who does everything on the go. Secondly, it will allow you to determine what features of the product to pay attention to and how to describe them. One product can carry different values - depending on who buys it and why they need it.
Brand Visual Identity
Focus on value It is not enough to list the parameters and provide the technical specification. A customer will buy a product if they believe it will meet their specific need or solve a problem. Let’s take the example of Arkadiusz, who wants to buy an oven. Of course, in the product description you must ( degrees) and additional functions (such as the possibility of baking with steam). Remember, however, that such data basically mean nothing if you don’t place School Email List them in the right context – the specific benefits they will give Arkadiusz.
