How to reduce the risk of failure in B2B campaigns? Is it difficult to try to personalize advertising in B2B? What role does a quality CRM system play in the whole process ? Jindřich Jíra also discussed this in a podcast with Lukáš Smelík.
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The B2B conference is coming up and Lead Magnet will not be missing. Before that, Jindra from Lead Magnet spoke with Lukáš Smelík, the conference organizer, in a podcast, this time with the apt title ” You Can’t Replace B2B Experience “. Among other things, the differences between B2B and B2C marketing were discussed, as well as why not only knowledge of the field, but also experience and the ability to build long-term relationships are key for the B2B market .
B2B marketing is not a world in itself, podcasting is also about connecting with business
B2B online marketing is a passion of Lead Magnet , and fantuan database since Jindřich was involved in the B2B world even before he founded Lead Magnet, he definitely has something to say on the topic. Moreover, before his management positions, where he was in charge of strategic marketing and business development, he started in B2B not only as a marketer but also as a salesman. So he can easily see why this relationship often creaks.
In the podcast, he emphasized that success in B2B often lies in experience and a detailed understanding of client needs . This is reflected, for example, in the approach to lead how to automate marketing processes and reduce costs by 50%? qualification, where the priority is not to immediately organize a personal meeting, but to gradually build a relationship and obtain relevant information.
B2B marketing in the age of digitalization
Digitalization also plays a crucial role in today’s B2B marketing, and it is becoming increasingly important. The Covid pandemic has accelerated the transition of many companies to the business to consumer reviews digital world. Companies have begun to understand that face-to-face meetings are not always possible and an effective CRM system can be a crucial tool for maintaining contacts and working with them effectively . That is why Lead Magnet emphasizes the correct deployment of CRM systems that streamline the work of salespeople and enable better use of available data .
B2B marketing to the ears
If you want to know more about how to approach B2B marketing, what to avoid and what to remember when creating campaigns, listen to the podcast .
Have we inspired you to start your B2B marketing? There’s nothing easier than getting in touch with us .