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What is the state of LinkedIn, which has long been the most important networking platform in the B2B market? Companies use LinkedIn in various ways to enhance their brand and build business relationships, but what can we expect from the future of LinkedIn marketing? I would like to share my insights on trends and developments that will change the way companies use LinkedIn.
Authenticity above all
With the increasing presence of artificial intelligence and automated content creation, I expect that authentic, phone number lead handwritten social media posts and blogs will become increasingly valuable. Consumers and businesses looking for authenticity will find that they are more attracted to content that is clearly handwritten than to generic posts.
For businesses, this means it’s important to share unique stories and experiences that resonate with their audience, rather than generic or auto-generated messages.
For example, I have been writing all my posts myself for six months now. Before that, my team did that. My reach has increased sixfold since then. This clearly proves that authentic stories are more appealing. It is important to combine current events and personal experiences with the content of your field and knowledge. Trends & Developments
A nice example are posts about the Dutch national team. At the time of the European Championship this was a current topic for everyone, and I combined it with my company’s content by saying that the match reminded me of social selling . The result was my most viewed post of the past months.
linkedin post about dutch national team linked to social selling
Invest time in visual content
Visual content will also play an increasingly important role in LinkedIn marketing. Videos, infographics search engine optimization mails and photos have the power to attract more attention and stick better than text alone. It is also not a trend that will disappear quickly. I see that more and more companies that want to strengthen marketing: the misunderstood heart of business message are already using it.