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Try them out on a small scale, discard the ones that don’t work, and perfect the ones that do. Conclusion There is no secret sauce. There is no magic bullet. There are no hacks. The way you become successful is through hard work, building your internal and external network, and looking for a strategic path to pile up as many professional experiences as you can. Never stay in a role for longer than two years unless the role continues to evolve and you continue to grow. Otherwise, outline the list of skillsets you nee to possess and find the roles that will ensure you get them. Looking to make the shift into a more senior role in the digital space?

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Consider enrolling in DMI’s Digital Marketing & Strategy Leadership course to learn how to manage a digital team, understand analytics, data and ethics, manage a budget, develop a  new database digital strategy, and much more. The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date ArticlesDigital Strategy Written by Emma Prunty Do you struggle to keep up with the constantly changing digital marketing landscape? Rest assure, you’re not alone! According to our research, ‘The Marketing Evolution- Leadership, Transformation, Skills, Challenges & the Future’; 46% of senior marketers have seen the leadership’s vision of digital transformation has change over the past two years, while 58% have move their marketing budgets from traditional to digital channels.


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The landscape gets more complicate when you add emerging technologies into the mix. Just look at how artificial intelligence is developing in an extraordinary way, activities, or how new technologies, like Google’s Search Generative Experience, might change how  School Email List we do search marketing. However, successful marketers understand that while branding, features, and formats inevitably change across digital tools and platforms over time, the fundamentals of how to use the tools and platforms to support your goals evolve at a steadier pace. Keeping up to spee is about having the skills in place to adapt while keeping on top of changes and developments to create opportunities where and when you can. 

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