But “Digital” without Marketing is boring ! Watch the beginning of this video to better understand what I mean: Marketing Funnel Main concepts of Digital Marketing Sales Impossible or Funnel As I also show in the video above, the sales funnel is a representation of the steps a potential customer goes through before closing a…
The target audience gives a generaliz “bird’s eye view” of the audience involv with the brand, while the ICP (Ideal Customer Profile) uses more technical metrics to identify the type of consumer that will bring you the most ROI (I’ll talk about that in a moment!). Process Model for defining Ideal Customer Profile (ICP) and…
CAC (Customer Acquisition Cost) CAC is one of the most important KPIs (I’ll talk about this below) when measuring a business because it indicates how much it cost to acquire each new customer through Marketing actions. From it, it is possible to calculate the profitability of the business and reset prices, create offers and avoid…
Search engines : SEO ! Add to Content Marketing , SEO seeks to place pages in the top positions of Google search results and other search But building engines (such as Bing or Yahoo Search) in an organic way. Social Mia Marketing When it is necessary to build a humaniz and really close relationship with…
There are stakeholders involve that you nee to consider in the process which include: the advertiser: the brand or company that wants to sell a product or service. The affiliate or publisher*: the website that drives traffic to the advertiser’s website. The affiliate network: in simple terms. This is the software that tracks traffic and…
Which companies are best for affiliate marketing? How do i become an affiliate marketer? What are the best affiliate marketing channels? How much do beginner marketing affiliates make? What are good examples of affiliate marketing? Affiliate marketing trends affiliate marketing tips for beginners so. Let’s get starte… what is affiliate marketing? Affiliate marketing is a…
It’s a bit like being a social meia influencer that makes money from sponsore posts or promotions. And it’s been very successful for a lot of people. Take zac johnson. An early participant in the amazon affiliate program. Who went on to launch a website and now earns $1 million annually. Or abby lawson who…
Every day. You probably come across a website that promotes a product or service from another company. It may be because it’s so good that it deserves to be shoute about. But more often than not it’s down to affiliate marketing. Affiliate marketing is a fantastic way to create a new revenue stream for a…
Website optimization Video Search marketing Display advertising Affiliate marketing Using this approach will allow customers to contact you in various ways and boost customer satisfaction (as long as someone is keeping an eye on those channels!) The key is to ensure this approach is integrate and when a customer moves from one touchpoint to the…
Where are they engaging, what are they doing when they engage with your product and what are the most engage customers looking at? Use all this information to create a retention strategy. Use automation – Automation tools can help you send emails base on preference. use chatbots to respond to customer queries and even…
