A strange year ends, infinitely better than 2020, but still with certain uncertainties at a global level with COVID, the economy, etc. We have improved a lot, but we still have a long way to go. This year I have focused on marketing mentoring and consulting , and the truth is that I am very happy. Of course, I have continued giving classes and lectures! Like every year around this time, here I am with the most read articles on digital marketing on this blog in 2021 and throughout its history. Here I leave you the links to the previous years: 2020 , 2019 , 2018 , 2017 , 2016 , 2015 , 2014 , 2013 , 2012 and 2011 . In the ranking I differentiate between the articles with the most traffic written in 2021 and in the entire history of the blog (2009-2021). I hope you enjoy reading!
Most read 2021 articles on Tristán Elósegui's marketing blog
How does a CEO measure digital marketing success? : On many occasions we fail to report marketing activity to the CEO and category email list managers of our company . We insist on talking to them about 100% digital metrics, instead of what they are really interested in. Brands must become magnets for their customers : we have to find a way to turn our strategies around. Seeking a connection beyond our products with our customers is the way to get them to approach us, instead of “chasing” them with campaigns for which we do not have enough budget. How can you make your content visible in the face of so much noise : how can we make our content stand out among so many impacts received by our clients.
The most read digital marketing articles on Tristán Elósegui's blog Add Your Heading Text Here
10 tips for having a good conversation : The article summarizes a talk by Celeste Headlee on Ted Talks and helps us focus on what is important. What is a dashboard and what is it for ? : in the same way that cars have a School Email List dashboard with the main indicators of their operation, our company’s strategy must have one that allows it to make the best decisions. Keys to effective communication with your clients : the client contains most of the answers to the challenges that the company faces. But to do this we must learn to communicate with them. The Social Dilemma : is an article about a Netflix report , which has generated quite a bit of controversy. From my point of view, this report has generated a much-needed conversation.