What is Blockchain technology and what changes will it bring

Metaverse, Web3, Blockchain… The accelerated development of technology is leaving new terms within the digital environment. On this occasion, the guest on the program was Montse Guardia, Co-founder & CEO of Big Onion. In addition, Montse is president of the Quantum Blockchain Alliance, member of the Advisory Council of the Artificial Intelligence Ethics Observatory of Catalonia, Co-founder of the ELLIS Alicante Foundation, member of WeRock Capital and president of the Social Council of the Polytechnic University of Catalonia. Without a doubt, an ideal voice to shed light on this topic.

What role does this technology play within Web3

With the leap of Web 2.0. «It’s like when we go shopping at a shopping center. In the shopping center we have several stores, we have some category email list cinemas, we have places for children to play… There is entertainment. If we look at a shopping center, we have seen that not only is our store there, but that we are sharing the space with other stores with their entrance and exit doors in the same place. Web3 will allow us this. It will allow us to be in the same digital place, in the same digital space, but at the same time choosing where we are going to shop or where we are going to entertain ourselves or what we are going to do there,” explains the expert .

What impact can this technology generate from an advertising point of view

Montse reflects that the great impact that this technology will bring lies in the change, highlighting that they have had a commitment School Email List for 22 years: “Believing that we have to relate to our buying and selling in another way.” Thus, he referred to the importance of knowing well what one is buying and being transparent with the consumer: “What I am buying, I want to know where it comes from and I want to be sure that there is traceability, that I am really buying something.” that it does not have a negative impact on the planet, that I am committing to make that value exchange, because whoever is selling me something is transparent to me, they tell me who they are and what they are like and what values ​​they have. And I am aligned with that brand. 

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