Email marketing is one of the oldest types of digital marketing (did you know the first email was sent in 1971 ?) and it’s still used because it works . The wonderful thing about email is that you can create. Targeted email marketing campaigns by leveraging the data you have about your customer. And using what you know about your How to customers and their intentions. A popular blog that generates interactions is the result of attractive content designed for a specific audience. To know if your campaign was successful, you need to evaluate some email marketing metrics.
The future of contextual marketing
Contextual marketing is the process of sending marketing content. Such as emails, blog posts, or ads to customers at a certain point in their buying journey . For contextual marketing to work, timing and details matter. What does this mean for company data a targeted email marketing campaign? Before creating , you must know the context of your audience, customers or leads. Use everything you know about them to build audience and buyer persona profiles A popular blog that generates interactions is the result of attractive content designed for a specific audience. Based on this, you can create personalized, targeted and relevant marketing campaigns.
Measure intent instead of vanity metrics
Data is still the best way to measure customer intent for a given business using email marketing. By analyzing behavior over time, you can identify School Email List trends to see. If your content is generating engagement with your website. Or if recurring search engine queries are generating conversions, such as subscriptions, purchases or visits to your store. With this in mind, what marketing metrics would you use to gather information and. A popular blog that generates interactions is the result of attractive content designed for a specific audience.